In this article you will read why you need video in your digital marketing approach. Making a mark in the online market is the great need of every company or business out there. Regardless of size, every company must skip the digital bandwagon to get more customers through the doors. The number of brick and mortar stores that convert their status or equalize their structures with virtual elements is quite surprising.
According to Statista, the number of digital buyers worldwide will amount to 1.92 billion in 2019. This corresponds to a quarter of the world population. Furthermore, the forecast suggests that in 2021 this number will reach 2.14 billion.The market actually has immense potential. All you need to do is create a digital setting that meets the purpose.
When it comes to the purpose or objective, there is a basic aspect that all digital marketing campaigns should cater to. And that is, to encourage the target group to make a move and increase the leads. There are several ways to compel visitors. From web design to content strategy and social media presence, everything contributes to the purpose.
In addition to contemporary tools, the use of videos in digital marketing is also expanding. So if you are a beginner or are trying to recreate your digital marketing strategy, it is important to understand the role of videos in your digital marketing approach. Although designing a video and integrating it into your virtual actions may require more time and resources, it offers fantastic rewards. online video is a 600% more effective marketing tool than print or direct email combined.
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For your understanding, here is a list of four reasons to integrate videos into your online marketing approach. Let's go to them:
The probability that visitors will become customers increases by 80% if you have videos on your landing page. This is because the videos are more informative and attractive. The important factors of the product or service stand out. And they also excel at providing a close view of the subject.
Hubspot reports that 97% of marketers believe that videos help customers understand products in a better way. Keep in mind that the world in which we live has to do with instant visual aids. The more videos and graphics on your page, the higher the conversion rates.
Google’s latest algorithm greatly values pages that feature videos. According to Google, websites that have HQ videos tend to outperform other highly credible websites. However, you should ensure that you are using the right SEO tags and the correct keywords to ensure a position at the high levels of the search grid.
Cisco predicts that consumer-oriented video traffic will dominate other types of Internet traffic by 2019. Having a video on your website also increases the chances of the user clicking on another page. Google keeps track of how many pages the visitor visits. It tends to show pages with the highest number of clicks.
Experts claim that mobile users are more likely to watch video content. This is because the use of smart devices is growing exponentially. YouTube recently reported that mobile video consumption increases by 100% every year. The adoption of smartphones and the popularity of videos go hand in hand. The public loves watching videos on the go.
One tip here: make sure the videos are optimized for the mobile platform. Your entire strategy will go down the drain if the videos do not play on multiple devices. Also, try to integrate subtitles and text signals into the video. This improves the appeal and forces the viewer to take action.
As mentioned earlier, creating videos is not a simple task. However, the rewards that await at the end of the tunnel are quite surprising. 83% of companies claim that the video provides a good return on investment. In our favor, online video editing tools are improving every day. They are affordable and effective than ever.
The best part is that there is no need to worry about high-density resolution or the use of glamorous images. You do not have to portray a false image. I only know you. Show your product or service as it is. The edition does not have to be perfect as long as the content is informative and authentic.
Through the video, try to build the trust of your customers. Have a conversation with them. Turn on your emotions, and you will see wonders happen. One study found that 58% of customers say the videos gave them the confidence to move forward with their purchase.
In short, video content is an incredible way to position your site in a different position in the crowded market. Initially, it will be tedious, and you may feel that it will endanger your entire campaign. But once you catch the flow and things are stable, you will witness the miracles that unfold in favor of your brand.
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