Benefit of using YouTube for business: As a small business, you must continually think of ways to put your products and services in front of as many people as possible, all without breaking the bank.
Using YouTube for your business can be a profitable way to make it grow if used regularly as part of your marketing strategy.
Not sure if YouTube can help you grow your business? Here you can view the several benefits of using YouTube can provide to your business
The online video is growing exponentially, with more than 4 billion videos watched daily. If you use YouTube for your business, you can easily reach your audience, both creating videos, and advertising on other people's videos.
Video streaming platforms such as YouTube have become so great that it is guaranteed that you will find a group of people who will become your enthusiastic fans and customers, provided you educate, entertain and provide solutions to your problems.
Due to Google Universal Search, local videos, images, news, books and searches are combined in Google search results, to provide the most useful information for people who are searching.
You may have noticed that videos appear more frequently in Google search results. This shows that Google considers the video to be as important as text-only pages.
You can take advantage of this by writing high quality articles on your site and creating complementary videos on YouTube. Doing this will generate backlinks to your site, which means that people who search for it find it more frequently on Google.
By using YouTube as part of your marketing strategy for your business, you also increase the site's authority. The more authoritative your site is in the eyes of Google, the higher all your pages are ranked in the search results.
Fun Fact: Over 60% of searchers click on the first three results on Google, and over 90% of all Google searches click on the first 10 organic results.
With YouTube for Business, you can change the content that you have already created without having to spend a lot of time or invest in expensive equipment. Modifying the content you have already created is an effective form of content marketing, as you can reach an audience that will love the specific type of content.
For example, this blog post can easily be repurposed into many formats including:
This approach allows you to create at least four content pieces from just one idea, resulting in an engaged audience that can easily digest the information you provide them.
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This is one of the biggest advantages of using YouTube for business. The constant creation of video content opens the door to new visitors who would never meet your business in any other way. Through YouTube, you can reach audiences around the world, even if you speak only one language.
If you are a native English speaker, you have an advantage, as it is difficult to capture the large English-speaking markets (30% of all YouTube visits) if you cannot write or produce excellent content.
In addition to this, if you include subtitles in your videos, you can also reach new audiences as you serve people with different needs.
Research now shows that videos with subtitles receive 4% more visits and subscribers than those without them.
Another benefit of using YouTube for business is the ability to create your email list as you continue to provide valuable and engaging content.
Use software that allows you to insert your registration form directly into YouTube videos. A video can be temporarily stopped for a viewer to enter their email address and subscribe to their list, before continuing.
Using this approach makes it easier than ever to create your email list while providing attractive video content that your audience will love.
Videos with a personal touch help increase conversions. People buy from those they trust, and you build that trust in relation to them on an emotional level.
Research now shows that, for professional services and companies in general, if you are directing traffic to a landing page with a video of a person in the company talking about the product or service, you can dramatically increase your list of potential customers and sales.
With Google AdWords for video, you can gain laser-focused access to your audience by advertising on videos that your audience is more likely to watch and search for.
The biggest benefit of AdWords for video is that you only pay for engaged views and impressions.
An engaged view occurs when a viewer sees your advertisement for at least 30 seconds In other words, if your video ad is skipped, you pay nothing.
The greatest advantage of AdWords for video is the potential to increase your audience through "views earned." These views are free and earned when someone chooses to watch your video ad and then continues to watch one or more videos on your YouTube channel within a 7 day period.
If someone is watching 2-4 videos on your YouTube channel, it is much more likely to subscribe to your YouTube channel.
Creating regular video content gives you the opportunity to earn some money directly from your videos, through Google AdSense for the video program.
Fun Facts: More than 1 million content creators from 30 countries around the world are making money simply through YouTube videos, You can use Google AdWords and AdSense for video together to recover some money from your video campaigns too.
It works like this:
As you can see, YouTube is a viable platform to increase your audience and business in several ways.
If you invest the time required to learn the main components of the platform, YouTube will prove to be a valuable addition to grow.