Social Media Marketing

Benefits of a Facebook Business Page

December 6, 2019 - Sukrala Times

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Facebook is the number 1 social media platform used by companies. With more than 2.01 billion active users each month, it is not difficult to imagine why so many companies, large and small, have chosen to use Facebook as a means to engaging and interacting with their customers. If you are still considering a Facebook page or are not sure how to use your business page more effectively, we have outlined some of the key ways in which Facebook helps your business so you can start reaping the benefits of a Facebook Business Page.

Top Benefits of a Facebook Business Page

Gather More Leads

Just having people like your page is not enough to provide you with long-term sustainable business. Surely you can make a living in the short term simply by using their Facebook Business page.
But what happens if Facebook disappeared one day?

If you have not made a connection with your followers outside of Facebook, then you will be in trouble. That's why smart companies gather potential customers in the form of email addresses, so they can contact their community outside of Facebook.

Most do it through contests, gifts, and newsletters, and it is a proven system. But you should also be careful about how you use your leads.

For example, don't hit fans with daily emails that sell affiliate products and other junk, unless that's what they signed up for. Send them by email once or twice a week with useful information that also takes them to your website, where they will hopefully become customers.

Save Money

Regardless of whether your business is just starting, or if you have a respectable or considerable follow-up of loyal customers, a Facebook page is still free to set up, which makes it an excellent low-cost marketing strategy.

Reach a Targeted Audience

It is a very important Benefit of the Facebook business page. Just because there are 1.19 billion Facebook users, does not mean that everyone wants to do like your page.

In fact, I don't want everyone to like my page, because only a small percentage of them would really interact with my posts.

For example, I was able to get inexpensive likes by targeting my ads.I targeted people who were already interested in Bigfoot, almost guaranteeing that many of them will like my page. The same is true for your page and business.

If you are a local business, target your ads to customers within a 10-15 mile radius. The ads can cost you more, but Likes and potential customers are laser-focused.

If you are displaying an advertisement on TV, for example during a "Seinfeld" broadcast, it would be difficult for you to know with certainty whether your advertisement was aimed at the right types of people for your business. With Facebook ads you know for sure if you target the ad correctly.

Centralize Your Audience

Facebook is also a solid means to centralize your audience. While a website is crucial to boost business performance and inform frequent and potential customers of what your business is doing, a Facebook page can often serve as a place where you can build your business brand and can fulfill your mission on a more interactive level.

Build Brand Loyalty

In addition to being a place to build a customer base and sell products, a Facebook business page can work wonders for helping you build brand loyalty.

What does that mean exactly?

Well, if you constantly provide valuable and entertaining content, your followers will remain loyal, even when you make mistakes.

These days, people search online to search for businesses to buy from and mainly search on social media. If your followers see you as active and receptive, they are much more likely to do business with you than a company without a Facebook presence or a poorly managed page.

Drive Traffic to Your Website

There are many ways in which you can generate traffic to your business website via Facebook. From ads that redirect traffic to landing pages, linking your blog posts and even placing a link to your website in your "About" section, your Facebook page can serve as a funnel for potential customers who want to know more about your business.

Create Mobile Content

Social media spends 80% of its time on mobile devices.This means that your Facebook Business page and your ads are seen more frequently on your customers' phones or tablets, and should be easily accessible in those formats. This also means that having a Facebook page is crucial for your mobile marketing content, especially when you cannot optimize the mobile operation of your website or create a mobile-friendly email. Users are less likely to spend time playing with an email or website in a desktop format on their phones than opening Facebook and using their business page to find the information they need.

Competitor Research

Facebook analysis can really make a difference when you try to increase the competitive advantage. As Facebook is built with the intention of fostering community among people, this also allows you to discover what your competitors are doing on Facebook. With access to more information about how your competitors are, you can find better and more effective ways to reach your audience, meet the needs of your customers and address the issues that arise within your industry or market that your competitors don't have.

While Facebook is not a new tool, it is a tool that is often underutilized. We hope these tips give you useful information on how to optimize your Facebook game, capitalize on your current marketing attraction and reach new customer bases.

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