Your website represents your company. If your website content writing is sloppy, bloated or confused, your brand will look dull, bloated, and misleading - and you'll lose sales, no matter how good your products or services are.
On the other hand, a good or attractive web writing can help you across the board. Your blog posts will earn more shares, your pages will earn backlinks and your site will start believing in visitors the moment.
Good or effective content writing is an art- In fact, the Salesforce / Pardot survey found that consumers perceive trust in a company's content as 3x more important than trust in the brand's actual employees. Of the respondents to the same survey, 97% stated that poor content negatively affected their trust in a brand.
Most businesses understand that they need to make their own content game - which is why our last post about web content writing tips was one of the most popular we wrote. But just to make a better website, you want to make a great website than you need a good content writer, and the difference between strong and weak content marketers can make a significant difference in brand perception, web traffic, and conversions.
You do not want hours of research and writing material to go waste. You want ROI. So bookmark this list of content writing tips and keep it at any time to create content for the web.
Before you start writing content, you need to know what you're writing about - and if you combine search engine optimization with your editorial calendar plan, you can kill two birds with one stone. The NewYork Times bestselling author and top marketer Neil Patel calls Keyword Research "the most important part of digital marketing" and "how we ground our ears" and for good reason.
Keywords are a tool to make your content valuable, readable and search-friendly. But when you start cramming in keywords, it does the exact opposite.
A web page full of keywords seems suspicious and unreliable to both Google and human readers. Your conversion rate and ranking of SERPs go down, as well as your pageviews. Readers begin to see it as a low-quality page and bounce quickly, and over time search engines slap your domain.
These days search engines are smart. You won't have to work in a grammatically incorrect keyword phrase because searchers use it. You do not need to work in every conceivable variation of a search term for Google to understand what your page is about.
What do you want to say with your readers about your product? If your only answer is, "Okay, read this, I think," you need to go back to the drawing board. Before you even start writing, you need to know what your call to action will be, and you need to make it so engaging that readers can't help but click. This is how you relate content writing to marketing goals and prove ROI.
When you refer to the content of another website, make sure you hyperlink to that site. This is a good internet etiquette, and you want the same etiquette. Always cite your sources, even if you're afraid that it's not sending your web traffic to another site - and if you're worried about keeping your traffic, you're always open links in another window Option.
There are many reasons that go into viral content. Promotion is a huge factor, and brand recognition, timing and plain luck all play a part.
Most website content authors know the importance of internal links. Adding other pages to your site promotes SEO, gives useful information to readers, and increases page views and time on the site. However, this is not enough.
You need to update old links and pages with new links. It enhances your search results, makes your pages more useful and relevant to users and helps to keep your content fresh.
This is just part of re-releasing old, evergreen content to improve SEO.
You can't do anything with Google spreadsheets and some free tools, but there is a lot of data to crunch there. And digging through all the keyword and traffic data makes it easy to get lost in analytics.
Not all SEO suites solve the problem. Some bombard you with too much data, without tools you need to sort through it and twist your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you enough data to draw your own conclusions. And when they go wrong, you will have no way of knowing until your traffic crashes.
Good intro is difficult. It can feel unnatural to correct the matter. You want to provide some background, warm the reader and then do your work on the main topic when ready.
But by that point, your readership is long gone.
Your website is not literature. Site visitors are not for your explicit language or slow, measured flow. They are for obtaining information or solving problems (ideally by purchasing your product or service.)
With enough discipline, solid web content writing skills are within one's reach. Having excellent copy on your website is the easiest way to grab the attention of new visitors (and keep them coming back to share your links - and more or better - yet).
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