YouTube Marketing

YouTube Marketing Strategy For 2020

December 23, 2019 - Sukrala Times

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Did you know that your audience likes visual content the most? Amongst visual content, videos are a favourite of the audience. Whether you own a retail business or offer B2B services, there’s enormous scope with videos, to create content that will engage your audience.

For a good YouTube marketing strategy 2020 you need to leverage the new as well as the old.

We have created a comprehensive YouTube marketing strategy 2020 including all the tips and tricks to ace YouTube marketing. Follow these tips to master the YouTube marketing strategy 2020:

1. Build your YouTube Brand Channel:

Your YouTube channel should spin out your brand’s story to the people. From your channel icon to channel description, everything should speak your brand’s voice. Add your brand’s logo to the YouTube channel icon. Add a custom YouTube banner as well, with social media icons leading your audience to your social media handles across platforms.

Your YouTube channel should spin out your brand’s story to the people.

In the ‘About’ section of your YouTube channel, add a brief description of your brand. Your description should introduce every new visitor to your brand and reflect your brand voice. Put calls to action leading to your website or any other pages you want to lead your audience to. Finally, divide your videos into different playlists. You can create branded playlists with names unique to your brand. Categorize playlists into webinars, behind the scenes etc., depending upon your video content.

2. Consistently Create and Add Compelling Videos to Your Channel:

Create video content that gets your audience talking. Most importantly, use YouTube videos to bring out your brand’s story.

Are you a B2B brand?
You can create YouTube videos that complement your blog or website content. Bring your customers to provide speedily reviews of your brand. Ask them to share the experience of using your products, working with your brand and so on to take your YouTube marketing plan to the next level. Create and run a separate Video blog channel for your brand and connect with your audience utilizing the platform daily.

Create video content that gets your audience talking. Most importantly, use YouTube videos to bring out your brand’s story.

Related Article - Why You Need Video in Your Digital Marketing Approach?

3. Leverage YouTube Tools and Features:

YouTube has a host of tools and features that can help you enhance your YouTube marketing strategy 2020. Use end screens and cards to add your desired calls to action.
Shared a video on how to assemble a product? Lead your audience to other videos on how to utilize the product and other similar content from your playlists.
Add transcripts to your videos. Make your video content universal by adding closed captions. It cuts out the language barrier and makes your content consumable by audiences across borders. At the same time, you can reach out to the disabled with this YouTube video feature. A keyword-optimized video transcript helps enhance your YouTube SEO as well.
These incredible tools come as a part of your YouTube channel. Make the most of these, to level up on your YouTube Marketing strategy.

4. Optimize Your YouTube Video Description and Thumbnails:

Since your YouTube video thumbnails and description are the ones that provide a glimpse into your content, optimize these for better results. Your YouTube thumbnail should push YouTube users to click and watch your video. The most important elements of a good YouTube thumbnail image include a picture and a caption. Add a popping image and caption that draws the attention of your audience. Use facial-closeups for the best response. The idea is to create a visual representation of the video content in the thumbnail.

5. Add YouTube Stories to Your YouTube Marketing Strategy 2020:

After Instagram and Facebook, YouTube hops on to the stories’ bandwagon. YouTube now has the stories feature which allows for you to add short, mobile-only videos that expire after 7 days. YouTube offers this feature to creators with more than 10,000 subscribers on the platform. Easily create YouTube stories in a matter of seconds with the tap button on your profile and then edit them. Trim your YouTube stories and add filters, music, text, stickers, and even links to your videos.

6. Optimize Video Titles For YouTube Voice Search:

Enhance your YouTube SEO by optimizing title for YouTube voice search. People utilize YouTube voice search to find videos rapidly, without having to utilize their fingers to type out the video titles. Since voice search is a simpler, hassle free style to get YouTube video results, you require to assure your videos appear before your audience.
Most significantly, optimise your YouTube video title to make it SEO friendly. Imagine yourself utilizing YouTube voice search for your videos. Would you go for a longer YouTube video title or a shorter one? Most people will utilize a small number of keywords to define their YouTube query.

7. Run Influencer Marketing Campaigns On YouTube:

Consist of Influencer marketing as a part of your YouTube marketing strategy. There are 3 main benefits of partnering with an Influencer:

  1. Access to a larger audience
  2. Access to another creator’s skills
  3. Diversification of your content

And all these benefits add up to bring more engagement for your brand.

8. Invest in YouTube Ads:

Paid content will continue to be an integral part of a good YouTube strategy 2020. A smart style to make your videos appear before your audience is through the advertising option.
YouTube Ads come in 6 different formats- skippable TrueView in-stream Ads, 6-second bumper Ads, sponsored cards, overlay Ads, display Ads and Trueview Discovery Ads which appear on the homepage, alongside search results and next to related videos.

9. Capture Audience Insights:

Having in-depth knowledge about your target audience is the key to building an efficient YouTube marketing strategy. Find out who your audience is to get a sense of what type of content you require to create content that will win them over.
Deploy a social media intelligence tool to capture vital audience insights. Find out your audience composition, including insights about audience demographics.

10. Track and Report Your YouTube Channel Performance:

A significant part of your YouTube marketing strategy 2020 is to track your performance and watch out for essential metrics. Utilize a YouTube analytics tool like Unbox Social to monitor and report your YouTube channel performance.
With this tool, you can track metrics like watch time retention, top videos, video-wise engagement and more.
At the same time, you can create reports to uncover all your social media metrics during the desired time period. In a matter of a few steps, you can pull out a YouTube analytics report with Unbox Social. You can set scheduled reports for time periods that you will set.

11. Cross-promote Your YouTube Videos:

To expand your YouTube video views and get more traffic to your YouTube channel, begin cross-promoting your videos through other social media platforms.
Set up your social accounts on other platforms and start promoting your YouTube channel. In this style, you can increase your brand exposure on social media.

12. Monitor Your Competition:

Lastly, deep dive into competitive intelligence to know what your contemporaries on the platform are up to. Monitoring your competition on YouTube is an integral part of your YouTube marketing strategy 2020.


TA good YouTube marketing strategy associate taking advantage of all the tools and features at your disposal and employing them to build engagement. It also associate keeping a watch on the industry as well as your competitors.

If you want to learn more about Youtube Marketing Strategies for 2020 then Youtube Marketing Training in Chandigarh is the right place for you.

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CBitss Technologies is a leading Digital Marketing Training Institute in Chandigarh, India. CBitss also deals In web designing and development courses. For more information stay tuned and subscribe to our blog to learn the latest stuff in Digital Marketing.

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