Email Marketing

Email Marketing Trends to Drive More Sales in 2020

December 18, 2019 - Sukrala Times

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With the total number of 2.5 billion email users worldwide, email marketing is a considerable tool to reach out to your target audience, deliver a brand message, keep in touch with your readers, acquire customers, and even provide customer support, no matter what your business niche is.

Why bother about email marketing in 2020?

While it seems challenging to cut through the noise with email marketing, 59% of marketers still see the most ROI from email. Why? The numbers speak for themselves:

  • 61% of customers want brands to give them with information via email
  • 59% of consumers claim that marketing emails influence their purchase decisions
  • 49% of users say that they want to receive promotional emails from their favorite brands on a weekly basis

Read more at 15 Basic Digital Marketing Interview Questions

Now we discuss here email marketing trends that can drive more sales in 2020:

1. Minimalist email design:

Since users receive a large number of brand emails, it is essential for any business to stand out from the crowd. When it comes to making eye-catching emails, most people believe that bright and colorful images can attract attention. However, plain text emails are better as they are more authentic and clear. Thus, it is no surprise that minimalist email design helps to sell more.

In the era of paid posts and overly-polished ads, customers crave authenticity, so sending simple emails helps to humanize your brand and establish an emotional connection with customers. That also means that companies can stay one step ahead of their competitors who target on their products, not the customers and their requirements. To sum up, the minimalist email design helps to:

  • Optimize email load time
  • Deliver a polished brand message
  • Keep a focus on the offer, not the image

When you send minimalist design emails, you gain more customers’ consideration to the offer, not the image. As a result, you share a clear brand message with your audience that helps to sell more.

2. Hyper-personalized automated campaigns:

In 2020, email marketing will be not about having a one-size-fits-all approach to reaching your audience. With a focus on psychology, brands can raise an open rate if they put their clients first and think about their individual challenges. It is in our nature to talk much about ourselves and our interests, so it is no wonder that remembering someone’s name is a proven method to satisfy people to buy from you.

And when it comes to email marketing, hyper-personalized automated campaigns are the future of personalization that provides considerable results: Segmented and targeted emails generate 58% of all revenue. With hyper-personalization, companies can consider browsing behavior and real-time data to send highly-relevant emails.

3. Mobile-first optimization:

The number of mobile phone users is predicted to reach 7.26 billion in 2020. Using mobile phones help modern people save their time and solve their multiple challenges on the go: From reading emails to making purchase decisions. Not only around 61% of all emails are opened and read on mobile devices, but also 79% of mobile users have made a purchase online with their device in the last 6 months which means customers are ready to learn more about your product and buy it with the gadget.

Mobile email marketing is taking the world by storm, so enhance your email campaign for mobile devices is a must if you want to deliver your brand message and expand sales.

4. Social media integration:

In the multitude of social media platforms, it suggests every user has found a network to join. The number of social media users is constantly expanding : According to a report, about 42% of the population (3.2 billion users) are on social media. For brands, this means an alternative method to reach their target audiences, establish a connection with them, and deliver the brand message without being too salesy.

To make the most out of your email marketing, it is significant to incorporate it with social media as people utilize networks to discover products and read customers’ reviews. Moreover, modern customers crave peer recommendations before making the purchase decision, so working with Instagram nano- and micro-influencers is a considerable method to advantage reviews, and therefore begin selling on Instagram.

What is more, the brand added a brand hashtag and social media buttons to let its subscribers know how to find the company on social media. When brands interact with shoppers on social media, these people spend 20-40% more money to buy from them which means more sales for companies. Thus, combining email marketing and social media is a considerable method to promote your products, earn customer trust, and get better results.

5. Video content popularity:

Over the last few years, video content has obtained in popularity. Today, people spend much time watching videos online and it has become one of the most favorite types of content for the majority of consumers. For 90% of customers, product videos are helpful in the decision process: With video content, it is simpler to show off your product, describe how to utilize it, and even build brand authority.

And if you want to create interactive emails that deliver business results, make videos a part of your email marketing strategy. Plus, more and more brands use motion graphics to show off products.

Various video content ideas for your email marketing campaign:

  • Product unboxing
  • Product review
  • Tutorials
  • New product launch announcement
  • Expert roundups
  • Niche trends and tips

6. Brand storytelling:

It is the era of brand authenticity: With a great number of overly-polished ads, modern customers look for a genuine brand with real people behind it. Thus, it is time to humanize your brand if you want to sell more with the power of brand storytelling to hook your subscribers and engage them.

With the help of email marketing, the company takes subscribers behind the scenes to show people who stand behind their brand. Although the email invites subscribers to take a look at tips from the experts, it tells the story, and therefore it humanizes the brand and hooks audience.


Email marketing is still a powerful tool to drive sales if it is done right. To stand one step ahead of your competitors and ensure your subscribers will love your email campaigns, think about their needs and give email marketing trends a try. After all, knowing trends is a great way to deliver your message the way your subscribers want to get it.

If you want to know more about Email Marketing Trends to Drive More Sales in 2020 then Email Marketing Training in Chandigarh is the right place for you.

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CBitss Technologies is a leading Digital Marketing Training Institute in Chandigarh, India. CBitss also deals In web designing and development courses. For more information stay tuned and subscribe to our blog to learn the latest stuff in Digital Marketing.

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