Instagram has launched the reels option and many others for making a 15 second video ad audio clip feature but however it does not support direct monetization for now. One third of all the Instagram posts are short videos only and 45% of all types of videos posted on the platform are 15 seconds or shorter. The app also lets its users to record, edit, add audio effects, and share the clips in the feed, stories, and explore tab. For marketing, one can make and use short videos as ads and can market as well.
Instagram Central Shop tab tested
It is still in the testing process but possibly some users may be able to see the heart icon in the app’s navigation bar swapped for a shopping bag in the future. Instagram has started a global test on very small level which replaces the activity tab with Instagram shopping tab. After the success of this test shopping on Instagram will be just one click away which will be easy in compare to the two steps to reach the shopping tab.
Facebook Considers a complete ban on political ads
Everyone is aware, that soon elections are going to be held in U.S. and facebook is exploring a complete political blackout.
Currently facebook and Instagram allows political advertising on its platforms with very limited security checks against false claims and misinformation. Facebook and Instagram both have provided users with an option to “turn off” political ads.
As this is done to “stop hate for profit” campaign that is parties are spreading hate just to gain popularity or money. So, to stop this already close to 400 companies have boycotted the advertising on facebook and Instagram.
These are the changes and updates which Instagram has done so far. It is going to affect the Instagram marketing as Instagram is changing and monitoring its policies very closely. Instagram marketing training in Chandigarh is the best place to learn Instagram marketing and ads and how to cope up with these changes.